“A lot of thought went into designing interesting content,” said project leader Susan Bernstein-Schuren. “It’s important for others to join us in telling the story of FSC.”
Examples of marketing material include the top five reasons to use FSC wood rather than other products or materials, research demonstrating that FSC certification can bring in higher revenues, and a quick guide to FSC certification and the difference it makes on the ground.
The 'Choose FSC' website offers a customizable PDF binder. This means that the user can tailor their promotional material according to which industry they are targeting, including sector-relevant highlights.
To learn more about 'Choose FSC', please visit www.benefitsforbusiness.fsc.org