Every two years, we ask our Certificate Holders around the world to participate in the Global Market Survey. Its results help us better understand their needs when it comes to FSC certified products in the market and their experience with our certification system. The results help us to create a stronger FSC brand and resources that Certificate Holders can use to increase their presence in the market.
“We care about our stakeholders, and in finding the solutions that work best for people and forests,” says FSC Director General, Kim Carstensen. “The results are an important source of information that provide insight into general market perceptions, market developments and future trends.”
We plan to send this year’s survey the week beginning the 10 June 2014 – it will be available in 14 languages and will take approximately 15 minutes to fill out. The survey invitation will be sent to the contact person for the FSC certificate, as listed in the FSC database.
The key findings of the 2012 Global Market Survey – which had more than 4,500 respondents – was that global market demand for many types of FSC certified products was reported to be increasing. Demand was particularly strong for tissue paper, pulp, and packaging materials and for non-timber forest products like rubber, food and drinks, cosmetics, and bamboo. Nearly all (98 per cent) of FSC certified businesses planned to maintain or renew their FSC certification in the future.
“If you are one of our valued certificate holders please make sure to fill out the survey when you receive your unique link to the questionnaire. With your help we can grow the FSC brand across all sectors and in all markets,” urges Carstensen.
The 2014 Global Market Survey report will be available on the FSC website later this year. If you have any questions about the 2014 Global Market Survey please email globalsurvey@fsc.org.